ዲዛይን Beautiful Life ናውቲ ማዕጾ ብ Pica Packaging Design Lab ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2020
Beautiful Life ናውቲ ማዕጾ
ዓሚል: Beijing Lvsan Chemistry Co.Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #89378 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Beautiful Life ናውቲ ማዕጾ
መጽሓፍ ጽሑፍ፦ Beautiful Life ኣብ ቻይና ንዝሽየጥ ናውቲ ማዕጾ (mothball) ዝተዳለወ ናይ ጥርኑፍ ንድፊ እዩ። ናይ ናውቲ ማዕጾ ጥርኑፍ ብጥብቂ ሕግታት ዝተቐየደ ብምዃኑ፣ መብዛሕትኦም ኣብ ዕዳጋ ዘለዉ ፍርያት ተመሳሳሊ ትርኢት ኣለዎም። Beautiful Life ግና ካሊግራፊያዊ ኣርማ፣ ናይ ኮክ ዕንባባታት፣ ከምኡን ካብ ጥንታዊ ስእሊ ቻይናዊ ዝተወሰደ ምስሊ ሰብ ይጠቕም። ናይ መኽፈቲ መስኮት ብቐርኒ ማይ (bat) ቅርጺ ዝተሰርሐ ኮይኑ፣ እዚ ድማ ልምዳዊ ምልክት በረኸት እዩ። ናይ ኣስራዚ ታኒካ ብሸሞንተ ሕብርታት ተሓቲማ ኣላ፣ እቲ ናይ ወረቐት ሳንዱቕ ድማ ተጠቕሉ ተለጎሙ (gilded) ተነቓቕሑ ዝተዳለወ እዩ። ናይ ታኒካ ኣስራዚ ጨና ዓጽዩ ስለ ዝሓዞ፣ ንድሕሪት ክዕቆብን ብተደጋጋሚ ክጥቀምበሉን ይከኣል። ሕቡእ ውሽጣዊ መኽደኒ ድማ ቆልዑ ንኽኸፍትዎ ኣጸጋሚ ይገብሮ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Beautiful Life ናውቲ ማዕጾ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Beautiful Life ናውቲ ማዕጾ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Beautiful Life ናውቲ ማዕጾ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- ዓቐንን ማዕሸግን
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - መለለዪታት
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- ናይ ምፍራይ ቴክኖሎጂ
- 8-color tinplate printing
Carving on paper
Gilding over paper - ናይ ዲዛይን ብድሆ
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- ምርምር
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- ምንጪ ሓሳብ
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- ናይ ፕሮጀክት ግዜ
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- ናይ ስርሒት ፍሰት
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- ኣባላት ጋንታ
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - ናይ ስእሊ ክረዲት
- Shuwei Qi and Rijiang Wang, 2019.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
