Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ
Client: The Ningxiahong Wolfberry Liquor
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ
ምውህሃድ "ፍርያት + ስነ-ጥበባዊ ጽሑፍ + ንጉሳዊ ስያመ" ፍሉይ ብዓይኒ ዝርአ መለለዪ ይፈጥር። ንጉሳዊ ስያመ ብባሃሪ ጽቡቕ ምኽንያት ዘመሓላልፍ ሓጎሳዊ ቓል እዩ። ናብ ጽሕፍቲ ፍርያት ብቅርጺ ስነ-ጥበባዊ ጽሑፍ ምስ ዝትግበር፡ እቲ ፍርያት ናይ ክላሲካዊ ቻይናዊ ባህሊ ማህተም ከምኡውን ማሕበራዊ ባህሪ ይህልዎ፡ እቶም ሓጎሳውያን በረኸታት ናይቲ ፍርያት ንተጠቀምቲ ይመሓላለፉ፡ ስለዚ ተጠቀምቲ ክሰትዩ ከለዉ ዝያዳ ዘረባ ይህልዎም።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Ningxiahong Reign Title ጥርሙዝ መስተ ስሩዕ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Dimensions & Packaging
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
- Production Technology
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- Design Challenge
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- Inspiration
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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