ዲዛይን Yo,verde ዘይቲ ዘይቱን ብ Antonio Cuenca ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2020

Yo,verde ዘይቲ ዘይቱን

ብ Antonio Cuenca

ዓሚል: Yo, Verde

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #91926 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Yo,verde ዘይቲ ዘይቱን

እዚ ዲዛይን ካብ ክላሲካዊ ሽሮፕ መርፋእ ብምውሳድ ዝተሰርሐ ውህደታዊ ልምምድ እዩ። እቲ ስም ናይቲ ፕሮዳክት ምልክት ኮይኑ፡ ንቀጠልያ ሕብሪ ናይቲ ኣብ ውሽጢ ዘሎ ዘይቲ ዘረጋግጽ እዩ። ኣብ ቅድሚት፡ እቲ ሎጎ ካብ ፋርማሲዩቲካዊ መስቀል ብምህናጽ ፒክስለይትድ ልቢ ይፈጥር። እቲ ርጉእን ቀሊልን ዲዛይን ምስ ጥዕናን ትሕዝቶኡን ዝተኣሳሰረ መልእኽቲ ይጥቀም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Yo,verde ዘይቲ ዘይቱን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yo,verde ዘይቲ ዘይቱን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yo,verde ዘይቲ ዘይቱን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
ዓቐንን ማዕሸግን: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
መለለዪታት: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
ናይ ምፍራይ ቴክኖሎጂ: Glass. This bottle is painted in white, and printed in two colours.
ናይ ዲዛይን ብድሆ: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
ምንጪ ሓሳብ: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
ናይ ፕሮጀክት ግዜ: The project started in November 2016 and finished in February 2017 in Úbeda.
ናይ ስርሒት ፍሰት: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
ናይ ስእሊ ክረዲት: Fotógrafo: Balta fotografo