India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ by Xiaomi is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ
by Xiaomi
Client: Xiaomi
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #92159The Design
About India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ
ኢንድያ ፓከጂንግ ኣብ ናይ ህንዲ ዕዳጋ ዝሽየጥ ናይ ተጠቀምቲ ኤለክትሮኒክስ ፍርያት መስመር ዝተፈጥረ ናይ መዐሸጊ ስርዓት እዩ። እቲ ንድፊ ነቲ ናይ ዓይኒ ጽልዋ ንምዕባይን ነቲ ቀንዲ ናይ ብራንድ ሕብሪ ንምንጽብራቕን ዝፃረር ብርቱኳንን ጸሊምን ናይ ሕብሪ ኣገባብ ይጥቀም። ኣብ ነፍሲ ወከፍ ሳጹን ንፉዕ ቦታ ነቲ ናይ ብራንድ መንነት ስለ ዝሓዘ፡ እቲ ተመሳሳሊ ስታይል ኣብ ናይ ዝተፈላለየ ምድብን መጠንን ፍርያት ይሕሎ። ኣብ ቅድሚት ዘሎ ንጹር ቅርጺ ቀንዲ ናይ ፍርያት ሓበሬታ፡ እቲ መፈክርን ቀንዲ ናይ መሸጣ ነጥብታትን የቕርብ። ነፍሲ ወከፍ ሳጹን ካብ ወረቐት ዝተሰርሐ፡ ብዳይ ዝተቖረጸን ናብ ቅርጺ ዝተዓጻጸፈን እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። India Packaging ቀንዲ ተግባር፦ ናይ ፍርያት መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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