ዲዛይን Winetime Seafood ዕሽግ ብ Olga Takhtarova ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።

ፕላቲኒምማዕሸጊ· 2020

Winetime Seafood ዕሽግ

ብ Olga Takhtarova

ዓሚል: Sot B&d

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award

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ንቁጽሪ #92361 ሽልማት ኣረጋግጽ

ተወሳኺ ድለዩ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Winetime Seafood ዕሽግ

ናይ Winetime Seafood ተኸታታሊት ዕሽግ ዲዛይን፡ ንፍሩይነትን ተኣማንነትን ናይቲ ፍርያት የርኢ፡ ካብ ተወዳደርቲ ብዝበለጸ የፈልዮ፡ ዝተሰማምዕን ዝርደእን ክኸውን ይግባእ። እቶም ዝተጠቐሙሎም ሕብርታት (ሰማያዊ፡ ጻዕዳን ብርትኳናዊን) ተፈላላይነት ይፈጥሩ፡ ኣገደስቲ ባእታታት የጉልሑን ናይ ብራንድ ምድላው የንጸባርቑን። እቲ ዝተዳለወ ሓደ ፍሉይ ሓሳብ፡ ነታ ተኸታታሊት ካብ ካልኦት ኣመርቲ የፈልያ። ስትራተጂ ናይ ስእላዊ ሓበሬታ፡ ንዓይነት ፍርያት ናይታ ተኸታታሊት ንምልላይ ኣኽኢሉ፡ ኣጠቓቕማ ምስልታት ኣብ ክንዲ ስእልታት ድማ ነቲ ዕሽግ ዝያዳ የገራምን የስተማቕርን ገይሩዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award

Winetime Seafood ዕሽግ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Winetime Seafood ዕሽግ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Winetime Seafood ዕሽግ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
ዓቐንን ማዕሸግን: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
መለለዪታት: seafood, fish, frozen food, packaging, branding
ናይ ምፍራይ ቴክኖሎጂ: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
ናይ ዲዛይን ብድሆ: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
ምርምር: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
ምንጪ ሓሳብ: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
ናይ ፕሮጀክት ግዜ: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
ናይ ስርሒት ፍሰት: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
ናይ ስእሊ ክረዲት: Imagines №1-5 are used images www.shutterstock.com
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