ዲዛይን Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ ብ Gary Lawson ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2020
Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ
ዓሚል: Lawson Design
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #94058 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ
ዊልሶንስ ናይ ብዝሑት ዝተጨቆነ ምግቢ ከልቢ ዲዛይን ናይ ምዕሻግ ስራሕ እዩ። እዚ ስብስብ ሰለስተ ውጽኢታት ዝሽፍን ኮይኑ፡ ነፍሲ ወከፎም ብ2.5 ኪ.ግ. ከምኡውን ብ10 ኪ.ግ. ኣቐሑት ይቐርቡ። ስእልታት ናይ ግራት ብሪጣንያ ደሴታት ንነፍሲ ወከፍ ከረጢት ይኽበብ፡ ነፍሲ ወከፍ ውጽኢት እውን ናይ ገዛእ ርእሱ ስም ከምኡውን ሕብሪ ኣለዎ። እዞም ከረጢታት ብCMYK ብፍሌክሶግራፍ ብማይ ዝተሰረቱ ሕብሪታት ልዕሊ ናይ ጻዕዳ ሕብሪ ምሉእ ሽፋን ተሓቲሞም፡ ብድሕሪኡ ድማ ብንጹር መከላኸሊ ቫርኒሽ ይዛዘሙ። ቀሊሎም ናይ ፎይል ከረጢታት ብዳግማይ ክዕጾ ዝኽእል ዚፕ ዝተዓጅቡ ኣብ ክንዲ ከቢዳት ናይ ወረቐት ሳኪታት ስለ ዝጥቀሙ፡ ንምግቢ ንነዊሕ ግዜ ትኹስ ኮይኑ ንኽጸንሕ ይሕግዙ፡ ከምኡውን ንብኽንያት ንምጉዳል ይሕግዙ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Wilsons ናይ ኣቕሓ ምዕሸግ ናይ ደረቕ ምግቢ ከልቢ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- ዓቐንን ማዕሸግን
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- መለለዪታት
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- ናይ ምፍራይ ቴክኖሎጂ
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- ናይ ዲዛይን ብድሆ
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- ምርምር
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- ምንጪ ሓሳብ
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- ናይ ፕሮጀክት ግዜ
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- ናይ ስርሒት ፍሰት
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- ናይ ስእሊ ክረዲት
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
