Tongue-Bongue ዕሽሽ ካንዲ by Victoria Ax is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Tongue-Bongue ዕሽሽ ካንዲ

by Victoria Ax

Client: Vi_ax

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Tongue-Bongue ዕሽሽ ካንዲ

ድልየት ንገለ ዓይነት መግቢ ዕሽሽ ምፍጣር ነይሩ። ዕሽሽ ኣብ እትዕብዮ እዋን፣ ዘይተጸበናዮ ምዃን ኣዝዩ ኣገዳሲ እዩ። ኣብ ዕዳጋ ብዙሓት ስተርዮታይፓዊ መፍትሒታት ስለዘለዉ፣ ካልእ ነገር ክፍለጥ ይግባእ፣ ካብ ቅዲታት ክርሓቕ ኣለዎ። ከምኡ'ውን ትኹረት ኣብ መግቢ ምብላዕ መስርሕ ባዕሉ ከም ምውሳድን ኣብ ኣፍ ምትሓዝን ተዋሂቡ። እዚ ድሕረ ባይታ ናይቲ ሓሳብ ነይሩ። ሰባት ንዅሉ ዓይነት ጣፋጭ ነገራት ንምምጻጽ ልሳን ይጥቀሙ። ልሳን-ቅርጺ ሎሊፖፕስ ዘይተለምደ ምስሊ "ልሳን ኣብ (ሰብኣዊ) ልሳን" ይፈጥር።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Tongue-Bongue ዕሽሽ ካንዲ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Tongue-Bongue ዕሽሽ ካንዲ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Tongue-Bongue ዕሽሽ ካንዲ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.