HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ
by Lynn Tsang
Client: Lynn Tsang
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ
ሁዋንግ ራን ንሓደ ሰነድ ናይ ቻይናዊ ሩዝ ወይኒ ዝተዳለወ ፓኬጂንግ እዩ። እዚ ዲዛይን እዚ ነቶም ኣርባዕተ ዓበይቲ ዓቀብቲ ቅዱሳን ናይ ጥንታዊ ቻይናዊ ኣፈ-ታሪኽ - ቀጠልያ ገበል፡ ጻዕዳ ነብሪ፡ ቀይሕ ዑፍ፡ ከምኡ'ውን ጸሊም ዔል - የቕርብ። ሰብኣዊ ባህርያት ዘለዎም ስእልታት ምስ ባእታታት ናይ ቻይናዊ ኦፔራ ተጠሚሮም፡ ነቶም ምስሎታት ንመንእሰያት ተጠቀምቲ ዝማርኽ ፋሽናዊ ሓድሽ ትርኢት ይህቦም። ካብቶም ኣርባዕተ ጥርሙዛት ነፍሲ ወከፎም ንሓደ ካብቶም ቅዱሳን ይውክል፡ እቶም ቅዱሳን ድማ ኣብ ውሽጢ እቲ ናይ ህያብ ሳጹን ተሓቲሞም ነቶም ኣርባዕተ ኣንፈታት ይሽፍኑ። እቲ ሳጹን ላዕለዋይን ታሕተዋይን መኽደኒ ዝጥቀም ኮይኑ፡ ዓሚቕ ትርኢት ዝውስኹ ዝተጐደጐዱ ቦታታት ኣለዉዎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። HuangRan ናይ ወይኒ ጥርኑፍ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensions & Packaging
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Production Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Design Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Project Duration
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Operation Flow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Team Members
- Design Director:Lynn Tsang
Designer:Sha Shen
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