DouChaSai ናይ ሻሂ ዕሽግ by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

DouChaSai ናይ ሻሂ ዕሽግ

by 7654321 Studio

Client: 7654321 Studio

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai ናይ ሻሂ ዕሽግ

ዱቻሳይ ኣብ 2018 ኣብ ዉዩ ጎቦ ዝተኻየደ ናይ ህዝቢ ሻሂ ውድድር ዝተኸበረ ሻሂ ንምሽጋን ዝተዳለወ ናይ ዕሽግ ዲዛይን እዩ። እቲ ሳጹን 160 ብ 40 ብ 245 ሚሊሜተር ዝዓቐኑ ኮይኑ፡ ብፍሉይ ወረቐት ተሰሪሑ፡ ብስክሪን ስፖት ሕብሪ ሕትመት፡ ብሮንዚንግ ከምኡውን ብዝርገሐ ብረት ስቲከር ተዛዚሙ ተዳልዩ። ናይ ቻይና ካሊግራፊ ንኹሉ ሽፋን ዓሊቡ ዘሎ ኮይኑ፡ ነቲ ናይ ሻሂ ውድድር ዝብል ቃላት ትርጉምን ቅርጽን ዝስዕብ እዩ። እቶም መስመራት ደቁቅ ኮይኖም ብጭንቀት ዝተሳእሉ ስለ ዝኾኑ፡ እቲ ጽሑፍ ከም ስእሊ ኮይኑ ውን ይንበብ። ኣብ ውሽጢ እቲ ሳጹን ሓደ ንእሽቶ ናይ ሻሂ ሳጹንን ናይ ስብሳብ ምስክር ወረቐትን ኣለዉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

DouChaSai ናይ ሻሂ ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። DouChaSai ናይ ሻሂ ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። DouChaSai ናይ ሻሂ ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方