Hailuo ናይ መስምዕ ማሸግ by Xiaomi is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2020

Hailuo ናይ መስምዕ ማሸግ

by Xiaomi

Client: Xiaomi

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Hailuo ናይ መስምዕ ማሸግ

ሃይሉኦ ንኣብ ውሽጢ እዝኒ ዝኣቱ መስምዕ ዝተፈጥረ ዲዛይን ማሸግ እዩ። እቲ ማሸግ ኣብ ክንዲ ስእሊ ናይቲ ፍርያት ዘርኢ፡ ስእሊ ናይ ዝተመቕለ ቀላቤ ናውቲሉስ የቕርብ፡ እቲ መስምዕ ድማ ኣብ ውሽጢ እቲ ሽብልል ዝበለ ጎዳጉድ ተቐሚጡ ይርአ። እቲ ሽብልል ዝበለ ቅርጺ ናይቲ ቀላቤ ምስ ናይ ድምጺ ምቅልቓል (ረዞናንስ) ዝተኣሳሰር እዩ። እቲ ምሉእ ስእሊ ኣብ ልዕሊ እቲ ገጽ ብምንባጥ (ኤምቦሲንግ) ተሰሪሑ፡ ነቲ ናውቲሉስ ሓቀኛ ስምዒት ይህቦ። ብጸሊም ቀለም ዝተሓትመ ብሩራዊ ወረቐት ነቲ ማሸግ ዝማዕበለ ቴክኖሎጂ ዘመልክት ቀሊል ብልጭታ ይህቦ። እቲ ተሳሒቡ ዝወጽእ ሳጹን ክልተ ደረጃታት ዝሓዘ ኮይኑ፡ እቲ መስምዕን ገመዳቱን ቀዲሞም ይረኣዩ፡ እቶም ተወሰኽቲ ናውቲ ድማ ኣብ ታሕቲ ይቕመጡ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Hailuo ናይ መስምዕ ማሸግ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Hailuo ናይ መስምዕ ማሸግ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Hailuo ናይ መስምዕ ማሸግ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han