Holiday Gift Set መዓሌት ስጦታ ጥርዝ by Salvita Bingelyte

Holiday Gift Set መዓሌት ስጦታ ጥርዝ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Holiday Gift Set መዓሌት ስጦታ ጥርዝ

by Salvita Bingelyte

Client: Salvita Design

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

26,738

Verified Award Winner

Verify Award Status for #99230

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holiday Gift Set መዓሌት ስጦታ ጥርዝ

መዓሌት ስጦታ በዓል ንዝብላዕ ስብስብ ስጦታታት በዓል እተዳለወ ናይ መጠቕለሊ ዲዛይን እዩ። እቲ ጥርዝ 80 ግራም ባር ቾኮሌት፡ 40 ግራም ጥቕላል ሻሂ ኣቕመማት፡ 200 ግራም መትሓዚ ተፈጥሮኣዊ መዓር ከምኡውን 140 ግራም ዽሙ ቀርፋ (cinnamon) ዘለዎ ሽምዓ ዝሓዘ እዩ። እቲ ኢሉስትሬሽናት ካብ ዘምይና (Zemyna)፡ እታ ናይ ሊትዌኒያ ኣምላኸ-ጓል ምድሪ፡ መንፈስ ዝረኸበ ኮይኑ፡ ኣብዚ ስኒከርስን ሄድፎንን ዝወደየት ዘመናዊት ኣካል ኮይና ተርኢ። እቲ ነዊሕ ጻዕዳ ጸጉሪ እታ ኣምላኸ-ጓል ንበረድን ንዝፍለጡ ናይ በዓል ስእልታትን የዘኻኽር። ህድእ ዝበለ ተፈጥሮኣዊ ሕብራዊ ስፍሓት ነቶም ንጥረ ነገራት የንጸባርቕ። ኦፍሰት፡ ፍሌክሶግራፍን ዲጂታላዊ ሕትመትን ተጠቒሙ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Holiday Gift Set መዓሌት ስጦታ ጥርዝ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Holiday Gift Set መዓሌት ስጦታ ጥርዝ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Holiday Gift Set መዓሌት ስጦታ ጥርዝ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)