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Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ by RRD Lab 2064

Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ሓጺንማዕሸጊ· 2020

Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ

by RRD Lab 2064

Client: RRD Lab 2064

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ

ገርደን ንኣእሳስ ኣእካል ኣትክልቲ ዝተዳለወ ናይ ፓኬጂንግ ዲዛይን እዩ። እቲ ቅርጺ ሓደ ሳጹን ምስ ፖፕ-ኣፕ ሜካኒዝም ዘተኣሳስር ኮይኑ፡ ብተደጋጋሚ ኣብ ኢንተራክቲቭ መጻሕፍቲ ዝርከብ ስልቲ እዩ። እቲ ፓኬጂንግ ክኽፈት ከሎ፡ መንበራት ይለዓዓሉ፡ ናይ ገርደን መድረኽ ድሕረ-ባይታ ይኽፈት፡ ምስኡ ተተሓሒዙ ድማ ሓንቲ እትወዛወዝ ናይ ባለሪና ምስሊ ትርአ። እዚ ትርኢት እዚ ንተግባር ምኽፋት ካብ ቀሊል ዕዮ ናብ ሓጺር ትርኢት ይቕይሮ። እቲ ፓኬጂንግ ካብ ዝበሲ ናይ ኣትክልቲ ፋይበር ወረቐት ዝተሰርሐ እዩ። እቲ ፖፕ-ኣፕ ቅርጺ ውሽጣዊ ቦታ የመሓይሽ፣ ንርእሰ-ጉዳይ ገርደን ናይቲ ፍርያት እውን ይድግፍ። ጠቕላላ መጠኑ 290 ብ 150 ብ 86 ሚሊሜተር እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Garden ናይ ኣእሳስ ዘይቲ ፓኬጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
“Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
Dimensions & Packaging
Size 290*150*86 mm
Tags
Essential oil, Degradable, Pop-up
Production Technology
Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
Inspiration
As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
Patents
Copyrights belong to RR Donnelley, 2020.
Team Members
Designer: Chen Yueying, Zhan Zhupeng
Design Engineer: Chen Huifeng, Tang Wenjin
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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