Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ by Zeng Li is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ
by Zeng Li
Client: Shenzhen YUTO packaging technology co.LTD
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
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The Design
About Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ
ማኦ ታይ ቹን ንኣልኮላዊ መስተ ቻይና ዝተዳለወ ዲዛይን ፓኬጂንግ እዩ። እታ ጥርሙዝ ካብ ማት ቀጠልያ ሴራሚክ ዝተሰርሐት ኮይና፡ ብቴክኒክ ሕትመት ኣብ ላዕለዋይ ደረጃ ሙቐት ዝተነድደ ጌጣጌጥ ዘለዋ ኮይና፡ 500 ሚሊ ሊትር ትሕዝቶ ኣለዋ። እቲ ናይ ብረት መኽደኒ ብቴማ ናይ ዓመተ ኣንጭዋ ዝተቐርፀ ኮይኑ፡ ብኣገባብ ምጒዛይ (hollowing) ቅርጹ ተዋሂብዎ ኣሎ። ደገ ዓቀብ ካብ ቤጅ ፍሉይ ወረቀት ዝተሰርሐ ኮይኑ፡ ብስፖት ሕብርታት ተሓቲሙ፡ ብሆት ስታምፒንግ ተዛዚሙ ኣሎ። ጽሑፍን ባህላዊ ምልክታትን ብቐሊልን ንጹርን መንገዲ ተዳልዮም ኣለዉ። እዚ ዲዛይን ንባህላዊ ባህሊ ቻይና ንመንእሰያት ተጠቀምቲ ንምርኣይ፡ ምልክት ንፋሪ ንፋሪ (flying fairy) ምስ ምልክት ኣንጭዋ የላቢ ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Mao Tai Chun ናውቲ ኣልኮላዊ መስተ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Dimensions & Packaging
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Tags
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Production Technology
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Design Challenge
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Research
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Inspiration
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Project Duration
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Operation Flow
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Team Members
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
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