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Ecological Journey Gift Box Bal by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box Bal by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.


KümüşGaplama· 2020

Ecological Journey Gift Box Bal

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

72,191

Verified Award Winner

Verify Award Status for #103183

Colors

The Design

About Ecological Journey Gift Box Bal

Bal sowgat gutusynyň dizaýny, köp ýabany ösümlikler we gowy tebigy ekologiýa gurşawy bolan Şenongjiýanyň “ekologiki syýahatyndan” ylham alýar. Ecerli ekologiki gurşawy goramak dizaýnyň döredijilik temasydyr. Dizaýn, ýerli tebigy ekologiýany we seýrek duş gelýän we howp astyna düşýän bäş sany birinji derejeli goralýan haýwanlary görkezmek üçin Hytaýyň adaty kagyz kesilen sungatyny we kölegeli gurjak sungatyny öz içine alýar. Tebigat we daşky gurşawy goramak düşünjesini görkezýän gaplama materiallarynda gödek ot we agaç kagyzy ulanylýar. Daşarky guty gaýtadan ulanmak üçin ajaýyp ammar hökmünde ulanylyp bilner.

The Recognition

About the A' Design Award Kümüş Baýragy

Ecological Journey Gift Box Bal A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Ecological Journey Gift Box Bal ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Ecological Journey Gift Box Bal köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging
Length:300mm, width:220mm, height:80mm
Tags
Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology
As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge
Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research
We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration
As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration
Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow
This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members
Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng

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