Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby
Client: Tanaka 1789 X Chartier
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby
Tanaka 1789 X Chartier Sake Blend 001 – sake garyndylarynyň bir tapgyry üçin gaplama. Etiketde Edo döwrüniň Kura binagärliginiň bir mysaly bolan Tanaka piwo zawodynyň diwarlaryndan ylham alnan gara üstünde gara gözenek nagşy ýerleşdirilendir. Gözenek çüýşäniň daşyna lak görnüşinde çap edilip, hoşboý ysly ylmyň nyşany bolan altyburçlyklaryň bir tapgyryna öwrülýär. Gara we ak reňkler ulanylýar, sebäbi iki marka hem bu reňkleri özünde jemleýär we gara çüýşeler premium sake üçin niýetlenendir. Iki at umumy "A" harpy arkaly haç nagşynda birleşdirilýär.
The Recognition
About the A' Design Award Kümüş Baýragy
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake çüýşesiniň gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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