Dark Horse Wine Dark Horse: Çakyr Gaby by Pierre Delebois

Dark Horse Wine Dark Horse: Çakyr Gaby by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Dark Horse Wine Dark Horse: Çakyr Gaby

by Pierre Delebois

Client: E&J Gallo

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Colors

The Design

About Dark Horse Wine Dark Horse: Çakyr Gaby

Dark Horse — Kaliforniýanyň çakyr brendi üçin döredilen çakyr gaplamasy we brendleşdiriş dizaýnydyr. Dizaýn bütin gaplama toplumyny öz içine alýan we geljekki goşmaçalara mümkinçilik berýän çeýe ulgama esaslanýar. Etiketler ýokary hilli kagyz üstünde metallik we mat örtüklerde çap edilýär, bu bolsa reňk we tagam yşaratlaryny güýçlendirýär. Brend nyşany her etiketiň öň tarapynda merkezde ýerleşdirilýär. Etiketiň ýerleşişi ýönekeý, şonuň üçin çüýşäniň mazmuny bir bakylanda düşnükli bolýar. Maksat tekjede hili we tagamy aýdyň beýan etmekdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Dark Horse Wine Dark Horse: Çakyr Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Dark Horse Wine Dark Horse: Çakyr Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Dark Horse Wine Dark Horse: Çakyr Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release