Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy by PepsiCo Design and Innovation

Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy

Kitap Teksti: Evervess Soda Suwy - gazlandyrylan sodalaryň we tonikleriň hatarynyň gaplama dizaýnydyr. Marka takmynan segsen ýyllyk mirasy özünde jemleýär we wizual şahsyýet Hytaý bazarynda birleşdirilen çykyş üçin döwrebaplaşdyryldy. Öňki dizaýn agyr duýulýardy we lezzet almagy aňladýardy, şonuň üçin gaplama ýeňil we köpürjikli sagatlylygy aňlatmak üçin ýönekeýleşdirildi. Gara we teýel reňkli minimal grafiki element energiýanyň, sagatlylygyň we täzelenmegiň nyşany bolan çüwdürimi şekillendirýär. Içgiler kokteýllerde garylyp ýa-da özbaşdak lezzet alnyp bilner.

The Recognition

About the A' Design Award Demir Baýragy

Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Evervess Soda Water Esasy Wezipesi: Içgi Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release