Pepsi X SHFW Içgi Bankasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2021
Pepsi X SHFW Içgi Bankasy
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Kümüş Baýragy Winner in Gaplama Category
- 25,575
- Verified Award Winner
- Verify Award Status for #118931
The Design
About Pepsi X SHFW Içgi Bankasy
Pepsi X SHFW – Şanhaý Moda Hepdeligi 2020-nji ýylyň Ýaz/Tomus möwsümi üçin döredilen we Hytaýda çykarylan çäkli neşir içgi bankasydyr. Bu banka şol bir çäre üçin işlenip düzülen has giň wizual şahsyýet ulgamynyň bir bölegidir. Duýgy we Çeşme atly möwsüm temasy dizaýna ýol görkezýär hem-de dürli garaýyşlaryň öwrenilişini şöhlelendirýär. Organiki we aýna elementlerinden ylham alnan şekiller ölçegli giňişlikde birleşdirilýär. Netijede, Pepsi Black brendiniň ruhy çärede hödürlenen moda dizaýnerleriniň dürli-dürli işleri bilen baglanyşdyrylýar.
The Recognition
About the A' Design Award Kümüş Baýragy
Pepsi X SHFW Içgi Bankasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Pepsi X SHFW Içgi Bankasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Pepsi X SHFW Içgi Bankasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
