Tazo Refresh Içgi gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2021
Tazo Refresh Içgi gaplamasy
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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The Design
About Tazo Refresh Içgi gaplamasy
Tazo Refresh içmäge taýýar premium sowuk çaýlaryň bir hataryna niýetlenen gaplama dizaýnydyr. Bu hatar Zen, Awake we Passion diýlip atlandyrylýan üç sany oturdylan marka tagamyna esaslanýar. Çaýlar organiki taýdan tassyklanan bolup, emeli boýaglary ýa-da süýjedijileri saklamaýar. Gaplama 100 göterim sarp edişden soňky plastikadan ýasalan 12 unsiýalyk ýeke porsiýaly we 42 unsiýalyk köp porsiýaly çüýşelerde hödürlenýär. Batyrgaý ingrediýent reňkleri, tekjede her täze tagamy aýdyň beýan etmek üçin ak reňk bilen birleşdirilýär. Dizaýn häzirki alyjylary saklamagy we has başdan geçirmelere ymtylýan tomaşaçylary özüne çekmegi maksat edinýär.
The Recognition
About the A' Design Award Kümüş Baýragy
Tazo Refresh Içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tazo Refresh Içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tazo Refresh Içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
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