Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry by Dennis Furniss

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2021

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry

by Dennis Furniss

Client: Pepsi

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry

Pepsi Culture — Meksikadaky alkogolsyz içgi brendi üçin döredilen çäkli görnüşli guty tapgyrydyr. Tapgyr alty sany kolleksion gutudan ybarat bolup, her guty bir Meksika şäherini şekillendirýär. Ýerli hekaýalar, däp-dessurlar we sungat salgylanmalary köp asyrlyk medeni nyşanlary häzirki zaman dizaýn çemeleşmesi bilen birleşdirýän illýustrasion nagyşlara öwrülýär. Her guty alýuminden ýasalyp, 12 unsiýa göwrümli we ýokary kesgitli ofset çap etmek usuly bilen işlenilýär. Gutular aýratynlykda satylýar we bilelikde sebitleýin köpdürlüligi şöhlelendirýän tapgyry emele getirýär.

The Recognition

About the A' Design Award Altyn Baýragy

Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Pepsi Culture Çäkli Görnüşli İçgi Gutusy Tapgyry güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.