Lay's Love Esasy Wezipe: Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2022
Lay's Love Esasy Wezipe: Iýmit Gaplamasy
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #137230
The Design
About Lay's Love Esasy Wezipe: Iýmit Gaplamasy
Kitap Teksti: Lay's Love, Hindistanda çäkli sanda öndürilen iki tagam üçin döredilen gaplama dizaýnydyr, Lay's Herby Crush we Lay's Cheesy Love. Her gaplamada ýarym ýürek şekilinde saklanan bir el şekili görkezilýär, şeýlelikde iki gaplama birleşdirilende bir bitewi ýürek emele gelip, iki tagamy jübüt edýär. Sumkanyň ortasyndaky göze ilýän el ýazuwy şrift tagamyň adyny görkezýär. Her el şekiliniň arkasynda kenarda ýöreýän jübütleriň syluetleri, palma agaçlary we ýumşak bulutlar ýerleşdirilen. Bu reňkli dizaýn ýaş sarp edijileriň arasyndaky dostlugy we söýgini bellemek üçin döredildi.
The Recognition
About the A' Design Award Bürünç Baýragy
Lay's Love Esasy Wezipe: Iýmit Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lay's Love Esasy Wezipe: Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lay's Love Esasy Wezipe: Iýmit Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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