Lay's Smiles Campaign Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2022
Lay's Smiles Campaign Iýmit Gaplamasy
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #137247
The Design
About Lay's Smiles Campaign Iýmit Gaplamasy
Lay's Smiles Kampaniýasy Russiýada çykarylan iýmit gaplama dizaýnydyr. Her gaplamadaky esasy wizual element uly ýylgyrýan ýüzdür. Gaplama Lay's-yň ornaşan wizual şahsyýetini we önümiň tagamyny görkezýän reňk alamatlaryny saklaýar. Best Buddies Gaznasynyň Dostluk Maksatnamasyna berilýän goldaw hem gaplamada görkezilýär. Satyn alnan her gaplamadan maksatnama bir rubl bagyşlanýar. Maksat oňyn habary paýlaşmak we markany maksada gönükdirilen marka hökmünde görkezmekdir.
The Recognition
About the A' Design Award Bürünç Baýragy
Lay's Smiles Campaign Iýmit Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lay's Smiles Campaign Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lay's Smiles Campaign Iýmit Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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