Bubly Bounce Içgi Gaplamasy by PepsiCo Design and Innovation

Bubly Bounce Içgi Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Bubly Bounce Içgi Gaplamasy

by PepsiCo Design and Innovation

A' Design Award Demir Baýragy Winner in Gaplama Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Içgi Gaplamasy

Bubly Bounce kofeinli köpükli suw önümi üçin döredilen içgi gaplama dizaýnydyr. Gaplama bar bolan köpükli suw hatarynyň dowamy bolup, energiýa içgileriniň wizual diline geçmezden kofeiniň goşulandygyny aňladýar. Batyrgaý we ýagty reňkler, köpükler, mähirli salamlaşmalar we ýylgyryşlar saklanyp galýar, şeýlelikde marka aňsat tanalýan bolmagynda galýar. Dizaýn şeýle-de bir içgide iki tagamyň ulanylýandygyny aňladýar. Ulgam häzirki alyjylara ýaramaly bolmak we tekjede aýdyň tapawutlanmak maksady bilen niýetlenendir.

The Recognition

About the A' Design Award Demir Baýragy

Bubly Bounce Içgi Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Bubly Bounce Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Bubly Bounce Içgi Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release