Lay's 2021 Mood Match Iýmit gaplamasy by PepsiCo Design and Innovation

Lay's 2021 Mood Match Iýmit gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Lay's 2021 Mood Match Iýmit gaplamasy

by PepsiCo Design and Innovation

A' Design Award Demir Baýragy Winner in Gaplama Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Iýmit gaplamasy

Lay's 2021 Mood Match diňe bir eksklýuziw sosial media utuş çäresi üçin döredilen çäkli sanly iýmit gaplama seriýasydyr. Toplum, göwün ýüzükleriniň ylhamlandyrmagynda döredilen we her biri oňyn ýatlamalar hem-de duýgular bilen baglanyşykly dört dizaýny öz içine alýar. Bellenen maksat, energiýa duýgusyny janlandyrmak ýa-da rahatlyk duýgusyny hödürlemekdir. Her dizaýn bir tagam we duýgy bilen utgaşdyrylan: Gril Peýnir we Pomidor Çorbasy üçin minnetdarlyk, Kappuçino üçin optimizm, Çili üçin gaýduwsyzlyk we Duzly Karamel üçin şatlyk. Gaplama, gündelik durmuşdan gysga wagtlyk arakesme hödürleýär.

The Recognition

About the A' Design Award Demir Baýragy

Lay's 2021 Mood Match Iýmit gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Lay's 2021 Mood Match Iýmit gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Lay's 2021 Mood Match Iýmit gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release