Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy

by PepsiCo Design and Innovation

A' Design Award Demir Baýragy Winner in Gaplama Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy

Lay's Tagam Çalyşyk Influencer Toplumy, Funyuns we Doritos tagamlaryny Lay's çipslerine getiren tomusky programma üçin döredilen iýmit gaplama dizaýnydyr. Gaplama, häzirki Lay's haltasynyň dizaýnyny her tagamyň marka reňkleri bilen utgaşdyrýar: Cool Ranch üçin gök we Funyuns üçin ýaşyl. Konsentrik halkalardan ybarat nagyş, asyl çipsleriň şekillerini ýatladýar we markalaryň arasyndaky hyzmatdaşlygy nygtaýar. Şeýle-de, programma barada gürrüňleri başlatmak üçin media şahslaryna gowşurylan umumy influencer toplumy hem taýýarlanyldy.

The Recognition

About the A' Design Award Demir Baýragy

Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Lay's Flavor Swap Influencer Kit Iýmit Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release