Nikasi Piwo çüýşesiniň gaplamasy by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2023
Nikasi Piwo çüýşesiniň gaplamasy
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Nikasi Piwo çüýşesiniň gaplamasy
Nikasi ýokary derejeli ak piwo üçin döredilen gaplama dizaýnydyr. Çüýşäniň boýny üç ölçegli oýulyp ýasalan bolup, mifde piwo taýýarlamagyň ilkinji zenan hudaýy hökmünde suratlandyrylýan Ninkasiniň relýef görnüşindäki geometrik şekilini göterýär. Çüýşäniň gövresi bölekleýin ýylmanyp işlenen we göterilen etiketka zenan hudaýyň köýnegini ýatladýan görnüşde şekillendirilipdir. Diňe çap edilen etiketka bil baglamagyň ýerine, heýkeltaraşlyk usulynda işlenen aýna görnüşi piwo öz özboluşlylygyny berýär. Çüýşäniň ini 63 mm, çuňlugy 63 mm we beýikligi 225 mm. Gaýtalanýan synaglar we üç ölçegli modelirleme köpçülikleýin önümçiligi mümkin etdi.
The Recognition
About the A' Design Award Kümüş Baýragy
Nikasi Piwo çüýşesiniň gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nikasi Piwo çüýşesiniň gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nikasi Piwo çüýşesiniň gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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