Nverhong Guihualinzang Alkogolly Içgiler Gaplamak by Wen Liu

Nverhong Guihualinzang Alkogolly Içgiler Gaplamak by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2023

Nverhong Guihualinzang Alkogolly Içgiler Gaplamak

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Kümüş Baýragy Winner in Gaplama Category

26,346
Verified Award Winner
Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Alkogolly Içgiler Gaplamak

“Shaoxing Nverhong Winery Co., Ltd.” -iň uzak taryhy bar. 1919-njy ýylda döredilen Huangjiu-nyň wekili. Zhejiang welaýatynyň Şaoksing şäheriniň Şangýu Dongguan şäherinde ýerleşýär. Hytaýdaky Huangjiu senagatynyň esasy kärhanalarynyň biri we Hytaý alkogol senagaty birleşiginiň şahamçasynyň başlygynyň orunbasarydyr. Nuerhong Huangjiu iň oňat ak glýutin tüwi bilen açyk we aç-açan reňkli, ýumşak, ýöne baý tagamy we güýçli we uzak dowamly ys.

The Recognition

About the A' Design Award Kümüş Baýragy

Nverhong Guihualinzang Alkogolly Içgiler Gaplamak A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nverhong Guihualinzang Alkogolly Içgiler Gaplamak ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nverhong Guihualinzang Alkogolly Içgiler Gaplamak köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang