Yep Kollagen Önüminiň Gaplamasy by Tiger Pan

Yep Kollagen Önüminiň Gaplamasy by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2023

Yep Kollagen Önüminiň Gaplamasy

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Kollagen Önüminiň Gaplamasy

Yep içilýän kollagen önümi üçin işlenip düzülen gaplamadyr. Daşky guty üçburçluk şekilinde bolup, bu şekil durnuklylygy we güýji aňlatmak üçin saýlanyldy. Guty gaýtadan işlenip bilinýän material bolan kagyz massasyndan ýasalandyr we daşky gutunyň ölçegleri 170 mm x 100 mm x 186 mm-dir. Içinde içilýän kollagen aýna çüýşede saklanýar. Etiketka dury folga bilen çap edilendir, bu bolsa oňa çyglylyk we tazelik görnüşini berýär. Gülgüne logotip ýaşlygy we janlylygy aňladýar. Aýdyň maglumat ýerleşdirilişi we bitewi tapgyr ulgamy alyjylara önümi uzakdan tanamaga kömek edýär.

The Recognition

About the A' Design Award Altyn Baýragy

Yep Kollagen Önüminiň Gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Yep Kollagen Önüminiň Gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Yep Kollagen Önüminiň Gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan