Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award Altyn Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
AltynGrafika· 2023
Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa
by Weina Xiao
Client: Manta Ray Coffee Roasters
A' Design Award Altyn Baýragy Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #145544
The Design
About Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa
Hytaý Stili Kofe — kofe dänesi brendi üçin döredilen we gaplama hem-de plakatlarda ulanylan illýustrasiýalar toplumydyr. Illýustrasiýalar kofe medeniýetini adaty hytaý medeniýeti bilen birleşdirýär. Pekin operasynyň gahrymanlary we hytaý gylyçlaşyjylary kofe mahabatynyň adaty keşplerine derek ulanylýar. Duruşlar Pekin operasynyň çykyşlaryndan alnyp, kofe käsesini göterýän hereketi ýada salýar. Her illýustrasiýa Procreate programmasy bilen galam stilinde çekilip, el işi duýgusyny we inçe jikme-jiklikleri saklaýar. Her illýustrasiýanyň ölçegi 21 x 29,7 santimetrdir.
The Recognition
About the A' Design Award Altyn Baýragy
Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Chinese Style Coffee Kofe Gaplamasy üçin Illýustrasiýa güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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