Yi Xin Distillation Alkogolly içgiler gaplamasy by Tiger Pan

Yi Xin Distillation Alkogolly içgiler gaplamasy by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2023

Yi Xin Distillation Alkogolly içgiler gaplamasy

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About Yi Xin Distillation Alkogolly içgiler gaplamasy

Yi Xin Distillation, hytaý alkogolly içgiler brendi üçin taýýarlanan gaplama dizaýnydyr. Çüýşe aýnadan ýasalyp, üstüniň ýalpyldysyny we dokumasyny artdyrýar hem-de önümi keramiki gaplarda satylýan meňzeş içgilerden tapawutlandyrýar. Gadymy hytaý usulynda çekilen aždarha çüýşäniň boýnuna ýapyşyp, esasy tanadyjy nyşan bolup hyzmat edýär, şonuň üçin çap edilen ýazgy gerek däl. Daşky guty ýönekeý bolup, adaty hytaý dizaýnynyň simmetriýasyna eýerýär. Çüýşäniň ölçegleri 180-e 130-a 285 millimetrdir. Maksat, uzak mirasy häzirki zaman görnüşinde görkezmekdir.

The Recognition

About the A' Design Award Altyn Baýragy

Yi Xin Distillation Alkogolly içgiler gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Yi Xin Distillation Alkogolly içgiler gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Yi Xin Distillation Alkogolly içgiler gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan