Mouled Bonbon Möwsümleýin Gaplama by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.
DemirGaplama· 2023
Mouled Bonbon Möwsümleýin Gaplama
Client: Voila Dessert shop
A' Design Award Demir Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Mouled Bonbon Möwsümleýin Gaplama
Bu Mouled dabarasy üçin ýörite öndürilen bonbon ölçegdäki höwreli süýji üçin gaplama dizaýny. Dizaýn konsepsiýasy turbanyň uzynlygyna uýgunlaşdyrylan örtülen bonbonyň görnüşine esaslanýar. Dizaýner Mouled däp bolan halk baýramçylygyny aýdyň geometrik çyzyklary ulanyp, minimal nyşan elementlerine ýönekeýleşdirdi. Ol janly reňk bloklary bilen Gurjak, Rysary, At, Erbet Göz we Kepder döretdi. Şol bir geometrik stilini ulanyp, konsepsiýany birleşdirýän Mouled Bonbon goýy tipografiýasyny döretdi. Bu Mouled Bonbon gadymy däp bolan baýramçylyga häzirki zaman garaýşydyr.
The Recognition
About the A' Design Award Demir Baýragy
Mouled Bonbon Möwsümleýin Gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Mouled Bonbon Möwsümleýin Gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Mouled Bonbon Möwsümleýin Gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensions & Packaging
- Tube Width 100 x Diameter 100 x Height 270
- Tags
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Production Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Design Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Research
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Project Duration
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Operation Flow
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Team Members
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Image Credits
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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