Nutrili Goşmaçalar Markasy by Cansu Dagbagli Ferreira

Nutrili Goşmaçalar Markasy by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2023

Nutrili Goşmaçalar Markasy

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Goşmaçalar Markasy

Tagamly goşundylar, inkär edip bolmajak peýdalar. Nutrili, ýokary hilli, tebigy we dowamly goşundylary getirmek bilen baglanyşykly. Cansu Dagbagli Ferreira, wizual marka şahsyýetini we gaplama dizaýnlaryny döretmek üçin tabşyryldy. Görüş aýratynlygy, batyrgaý çemeleşmesi bilen markanyň ýaşlyk we häzirki zaman ruhuny özünde jemleýär. Umuman aýdanyňda, bu markanyň şahsyýetini we gymmatlyklaryny görkezýär. Gaplamak dizaýny diňe bir özüne çekiji bolman, eýsem maksatly diňleýjini özüne çekmek üçin oýlanyşykly ýasaldy. Janly reňkleriň we uly tipografiýanyň ulanylmagy, markanyň arassa we arassa maddalara ünsi jemleýär.

The Recognition

About the A' Design Award Demir Baýragy

Nutrili Goşmaçalar Markasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Nutrili Goşmaçalar Markasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Nutrili Goşmaçalar Markasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu