Lay's More Belgian Really Impossible Iýmit Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2023
Lay's More Belgian Really Impossible Iýmit Gaplamasy
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Kümüş Baýragy Winner in Gaplama Category
- 32,111
- Verified Award Winner
- Verify Award Status for #149717
The Design
About Lay's More Belgian Really Impossible Iýmit Gaplamasy
Lay's More Belgian Really Impossible – Belgiýada satylýan kartoşka çipsleri üçin çäkli tiražly gaplama dizaýnydyr. Gaplama Brussels Ketjep bilen bilelikde işlenip düzülen iki sany täze ýerli tagamy görkezýär. Belgiýaly sarp edijiler güýçli ýerli häsiýetli dizaýn konsepsiýalaryny hödürlemäge çagyryldy we iň köp ses alan iki konsepsiýa gaplamalarda ýerleşdirildi hem-de olaryň awtorlary görkezildi. Bu çemeleşme ýerli brendleriň degişli tagamlary we sözleri hödürleýän çips bazaryna jogap bolup durýar. Dizaýnyň maksady Lay's brendiniň häzirki alyjylaryny saklamak we täze alyjylary çekmekdir.
The Recognition
About the A' Design Award Kümüş Baýragy
Lay's More Belgian Really Impossible Iýmit Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Lay's More Belgian Really Impossible Iýmit Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Lay's More Belgian Really Impossible Iýmit Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
