Rockstar Spotlight Studios Mobil Ýazgy Studiýasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Mahabat, Marketing we Aragatnaşyk Dizaýny Competition Category.
KümüşMahabat· 2023
Rockstar Spotlight Studios Mobil Ýazgy Studiýasy
by PepsiCo Design and Innovation
A' Design Award Kümüş Baýragy Winner in Mahabat Category
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The Design
About Rockstar Spotlight Studios Mobil Ýazgy Studiýasy
Rockstar Spotlight Studios — Kaliforniýanyň Wenis Bic (Venice Beach) sebitiniň myhmanlary we ýaşaýjylary üçin brend tejribesi hökmünde döredilen mobil ýazgy studiýasydyr. Bu gurnama Unplugged Mood Booth-y öz içine alýar we halky täze Rockstar Unplugged tagamlary bilen tanyşdyrmak üçin hödürlendi. Studiýa ýaňy ýüze çykýan sungat işgärlerine, oýunçylara we beýleki döredijilere ýazgy etmek, pikir alyşmak we ylham tapmak üçin ýer hödürleýär. Rockstar brend aýratynlygy üç ölçegli interýere geçirilip, brend şekilleri, reňkleri we örtükleri akustik köpük panellerine, enjamlara, örtgi materiallaryna we ekstruziýa edilen logo panellerine ulanyldy.
The Recognition
About the A' Design Award Kümüş Baýragy
Rockstar Spotlight Studios Mobil Ýazgy Studiýasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Rockstar Spotlight Studios Mobil Ýazgy Studiýasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Rockstar Spotlight Studios Mobil Ýazgy Studiýasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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