Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2023

Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award Kümüş Baýragy Winner in Gaplama Category

27,543

Verified Award Winner

Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama

Zhenjiu Zhencang hytaý baijiu içgisi üçin gaplama we görkeziş toplumydyr. Çüýşeler merjen balykgulagy görnüşindäki tarelkada ýerleşýär, bu görnüş Wenera doguluşy atly suratdan ylham alnandyr. Umumy şekil tolkunlaryň üstünde hereket edýän ýelkenli gaýygy ýada salýar. Hrustal esasda gadymy çakyr zawody oýulyp ýasalan we öndürijiniň uzak taryhyna salgylanýan LED çyra bilen yşyklandyrylan. Metal, agaç, PMMA we plastmassa birleşdirilip, kolleksiýa üçin gymmatly bir zat döredildi. Merjen temasy brendiň asyllylyk we gymmatlylyk ideýasyny şöhlelendirýär, sebäbi içgi taýýarlamak we merjeniň emele gelmegi ikisi hem haýal geçýän prosesler bolup durýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Zhenjiu Zhencang Chinese Baijiu Alkogolly içgiler üçin gaplama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release