Kanpai Sitrus Likýory Gaplamasy by Hui Tu

Kanpai Sitrus Likýory Gaplamasy by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2024

Kanpai Sitrus Likýory Gaplamasy

by Hui Tu

Client: Hungkung University

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #152030

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Colors

The Design

About Kanpai Sitrus Likýory Gaplamasy

Kanpai Taýwanyň Taýçžung şäherinde öndürilýän sitrus likýory üçin döredilen gaplama dizaýnydyr. Taýçžung şäheri Taýwanyň iň uly sitrus ösdürip ýetişdirilýän sebiti bolsa-da, ýerli sitrus likýory seýrek duş gelýärdi, şoňa görä bu içgi üçin täze gaýtadan işleýiş usuly döredildi. Kanpai ady hytaý dilinde "düýbüne çenli iç" diýmegi aňladýar we baýramçylygy alamatlandyrýar. Tankan we ponkan sitrus miweleriniň geometrik şekilleri gaplamanyň esasy nyşanlaryny emele getirýär. Sitrus gabygynyň dokumasy bölekleýin ýalpyldadylan we deşilen ýerler arkaly görkezilýär. Gaplamanyň ölçegi 80x80x240 millimetrdir.

The Recognition

About the A' Design Award Demir Baýragy

Kanpai Sitrus Likýory Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Kanpai Sitrus Likýory Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Kanpai Sitrus Likýory Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022