Guillaume Tiravy tarapyndan Maquera 50cl Garylan Alkogolly Içgi Çüýşesi

Guillaume Tiravy tarapyndan döredilen Maquera 50cl Garylan Alkogolly Içgi Çüýşesi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2024

Maquera 50cl Garylan Alkogolly Içgi Çüýşesi

dizaýner: Guillaume Tiravy

Müşderi: Maquera

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

41,803

Tassyklanan Baýrak Ýeňijisi

#155986 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Maquera 50cl Garylan Alkogolly Içgi Çüýşesi hakynda

Fransiýanyň içki sebitleriniň birinde, Ardeşde garylan alkogolly içgi çüýşesi döredilýär. Maquera-nyň gaplamasy höwesjeňler bilen göni baglanyşyk gurar we asyl mazmunyndan peýdalanandan soň täze öý gaýnamasyny taýýarlamak üçin aýratyn döredilen gaby hödürleýär. Çalşyp bolýan etiketka ekran çapynyň üstüne goýulup asimmetriýa döredýär. Çydamly materiallardan ýasalan bu çüýşe çäksiz gaýtadan ulanylyp bilýär. Bu çemeleşme sarp edijileriň aladalaryny gözegçilikde saklaýar, önümi tekjede tapawutlandyrýar we doly durnuklydyr.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Maquera 50cl Garylan Alkogolly Içgi Çüýşesi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Maquera 50cl Garylan Alkogolly Içgi Çüýşesi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Maquera 50cl Garylan Alkogolly Içgi Çüýşesi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Ölçegler we Gaplama: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Bellikler: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Önümçilik Tehnologiýasy: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Dizaýn Kynçylygy: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Gözleg: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Ylham: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Taslama Dowamlylygy: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Iş Akymy: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Patentler: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Surat Awtorlary: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy