Mirinda Plus Restage Içgi Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2024
Mirinda Plus Restage Içgi Gaplamasy
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #159637
The Design
About Mirinda Plus Restage Içgi Gaplamasy
Mirinda Plus Restage, Müsürde satylýan miwe tagamly gazly içgi üçin gaplama dizaýnydyr. Gazly içgi, köp adamyň alkogol içmeýän Müsürde, aýratyn dabaralarda we jemgyýetçilik ýygnanyşyklarynda iň meşhur içgidir. Mirinda Plus, şeýle mynasybetlere laýyk gelýän, az mukdarda miwe suwy garylan gazly içgini öz içine alýar. Gaplama, gündiz we agşam wagty täsir galdyrmagy maksat edinýän janly wizual şahsyýet ulgamyny ulanýar. Dizaýn, dünýäde tanalýan miwe tagamly gazly içgi bolan Mirindanyň has ýetişen görnüşi hökmünde Mirinda Plus-y ýerleşdirýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Mirinda Plus Restage Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Mirinda Plus Restage Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Mirinda Plus Restage Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Inspiration
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
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