Pepsi Super Bowl LVII Alumitek Içgi Gaby by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Içgi Gaby by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2024

Pepsi Super Bowl LVII Alumitek Içgi Gaby

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Içgi Gaby

Pepsi Super Bowl LVII Alumitek, Arizona ştatynyň Feniks şäherinde geçirilen möhüm futbol wakasy üçin döredilen çäkli sanly içgi çüýşesidir. Dizayn, giň asmany we özboluşly ösümlik-haýwanat dünýäsi bilen tanalýan töweregindäki çöl landşaftyndan ilham alýar. Gara reňkden gyrmyzy reňke, ondan hem mämişi reňke geçýän janly gradient, Arizonanyň gündogaryny ýatladýar. Çap ediş mümkinçilikleri çuňluk duýgusyny döretmek üçin iň ýokary derejede ulanyldy. Kaktuslar we bürgütler bilen örtülen çöl sahnasynyň dowamynda, çakal, ýylan we guşlar ýaly ýerli haýwanat dünýäsine hormat goýmak maksady bilen, olaryň kölegeli şekilleri ýerleşdirilendir.

The Recognition

About the A' Design Award Bürünç Baýragy

Pepsi Super Bowl LVII Alumitek Içgi Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Pepsi Super Bowl LVII Alumitek Içgi Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Pepsi Super Bowl LVII Alumitek Içgi Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release