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Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy by Wen Liu

Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.


KümüşGaplama· 2026

Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Kümüş Baýragy Winner in Gaplama Category

Colors

The Design

About Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy

Fenjiu Jujiang Lingqiong hytaý baijiu spirtli içgisi üçin gaplama dizaýnydyr. Dag şekilli daşky gapak brendiň dörän ýeri bolan Lulýan daglaryny ýada salýar we içindäki çüýşä ýetmek üçin göterilip bilinýär. Çüýşäniň kiçi agzy we ujy çürelen düýbi bar, bu görnüş takmynan alty müň ýyl ozal hytaý baijiu önümçiliginde ulanylypdyr. Çüýşe keramikadan elde ýasalyp, gymmat bahaly daş öwüşginli syrça bilen timarlanýar. Daşky gaplamada platina kristaly we ýokary temperaturaly metal reňklemesi ulanylýar. Heýkel görnüşli forma ony ähli taraplardan synlamaga mümkinçilik berýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Fenjiu Jujiang Lingqiong Alkogolly içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging
200mmx210mmx480mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge
During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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