Guojiao 1573 Baýjiu gaplama dizaýny by Wen Liu

Guojiao 1573 Baýjiu gaplama dizaýny by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2026

Guojiao 1573 Baýjiu gaplama dizaýny

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Baýjiu gaplama dizaýny

Guojiao 1573 — premium hilli hytaý baýjiu içgisi üçin çäklendirilen tiražly gaplama dizaýnydyr. Dizaýn hytaý medeniýetinde bagt getiriji nyşan hasaplanýan lung aždarhasyndan ylham alýar. Üç ölçegli heýkeltaraşlyk usuly lung aždarhasyny hem çüýşede, hem daşky gaplamada şekillendirýär we şekiliň käbir bölekleri formalaryň içinde gizlin galýar. Çüýşe gadymy küre bişirme keramika tehnikasy bilen ýasalyp, el bilen şekillendirilendir. Gaplamanyň ölçegi 205 x 170 x 295 millimetrdir. Asuda we nepis forma sarp edijini gaplamany öwrenmäge we açmaga çagyrýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Guojiao 1573 Baýjiu gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Guojiao 1573 Baýjiu gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Guojiao 1573 Baýjiu gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li