Congtai Huofenzi Baýjiu Gaplama Dizaýny by Wen Liu

Congtai Huofenzi Baýjiu Gaplama Dizaýny by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2026

Congtai Huofenzi Baýjiu Gaplama Dizaýny

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

58,864
Verified Award Winner
Verify Award Status for #173414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baýjiu Gaplama Dizaýny

Congtai Huofenzi — ýaş sarp edijilere niýetlenen hytaý baýjiu içgisi üçin gaplama dizaýnydyr. Wizual konsepsiýa suwuň hereketine we alkogol molekulalarynyň işjeň tebigatyna esaslanyp, Ýaşaýyş Gözi diýlip atlandyrylýan merkezi motiw arkaly beýan edilýär. Çüýşe dinamiki relýef tekstura we smola plitasyna oturdylan brend nyşanyny göterýär. Çüýşäniň merkezindäki konturlaýyn çuňluk amatly tutmagy üpjün edýär. Daşky guty agaç öwüşginli kagyz bilen örtülen bolup, gatlak-gatlak ýörite kagyzlar daglary we derýalary ýatladýan akymly nagşy emele getirýär.

The Recognition

About the A' Design Award Altyn Baýragy

Congtai Huofenzi Baýjiu Gaplama Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Congtai Huofenzi Baýjiu Gaplama Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Congtai Huofenzi Baýjiu Gaplama Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li