Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy by Wen Liu

Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2026

Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

61,053
Verified Award Winner
Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy

Congtai Huofenzi V10 ýokary hilli baijiu üçin gaplama dizaýnydyr we ol Huofenzi V seriýasynda müçe ýyly temaly ilkinji önümdir. Çüýşedäki illýustrasiýa Congtai baijiu içgisiniň ysyna maýyl bolup, uzakdan gelen we ony içenden soň özgeren ýylany görkezýär. Ýylan seriýanyň logotipi bilen utgaşýan V şekiline egrelýär. Molekulýar we hamyrmaýa motiwleri, tüwi we däp bolan nagyşlar ýylanyň bedenine örülip ýerleşdirilendir. Illýustrasiýa aýna çüýşä dekal bişirme usuly arkaly ýerleşdirilýär. Çüýşäniň ölçegleri 105 x 105 x 308 millimetrdir.

The Recognition

About the A' Design Award Altyn Baýragy

Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Congtai Huofenzi V10 Alkogolly içgi çüýşesiniň gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang