Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran by Yu Pan

Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2021

Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran

by Yu Pan

Client: MET Creative Brand

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner
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Colors

The Design

About Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran

Ang Cuishan Intelligent Kitchen ay isang visual na pagkakakilanlan na nilikha para sa isang food venue sa Wuxi, China. Pinagsasama ng pagkakakilanlan na ito ang lokal na kultura ng pagkain, kasaysayan ng lungsod at mga temang panginternet sa loob ng iisang sistema ng brand. Ang logo ay inayos at inulit upang bumuo ng isang pattern ng brand na may matibay na pagkakakilanlan. Ang mga motif na ginkgo, langaylangayan at ulap ay ginamit bilang mga pangunahing elemento. Ang ginkgo ay tumutukoy sa matagal nang kultura ng mga Tsino, ang langaylangayan sa rehiyon sa timog ng Ilog Yangtze, at ang ulap sa kalikasan. Sumasaklaw ang proyekto sa 1770 metro kwadrado at natapos noong 2019.

The Recognition

About the A' Design Award na Pilak

Ang Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cuishan Intelligent Kitchen Primary Function: Visual na Pagkakakilanlan ng Restawran ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.