K-Chic Pagkakakilanlan ng Tatak by Zi Huai Shen

K-Chic Pagkakakilanlan ng Tatak by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2022

K-Chic Pagkakakilanlan ng Tatak

by Zi Huai Shen

Client: Central Kitchen

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

Verify Award Status for #130694

View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Pagkakakilanlan ng Tatak

Ang K-Chic ay isang pagkakakilanlan ng tatak para sa isang negosyo ng fried chicken na istilong Korean na naglilingkod sa merkado ng paghahatid ng pagkain. Pinagsasama ng marka ang letrang K at ang bakas ng paa ng manok upang imungkahi ang ideya ng isang paglalakbay o ekspedisyon. Ang estilo ng lettering ay hango sa mga retro na advertisement ng Korea at gumigising ng alaala ng isang isinisigaw na slogan. Ang mga sumusuportang graphics ay gumagamit ng mga bandila ng digmaan, mga sinaunang mapa, at mga mandirigmang manok upang ipahayag ang tema ng paglalakbay ng isang mandirigmang Koreano. Ang mayayamang kulay ay nagmamarka ng iba't ibang lasa sa mga tag at wrap. Ang pangunahing biswal ay inilalagay ang fried chicken sa loob ng isang mapa upang gisingin ang gana ng manlalasa.

The Recognition

About the A' Design Award na Bakal

Ang K-Chic Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang K-Chic Pagkakakilanlan ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang K-Chic Pagkakakilanlan ng Tatak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020