Gorgeous Frontier Highway Brand Identity by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2022

Gorgeous Frontier Highway Brand Identity

by Zhuang Li

Client: China National Highway G331

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Brand Identity

Ang Gorgeous Frontier Highway ay isang brand identity na nilikha para sa China National Highway G331. Ang highway na ito ay dumadaloy sa hilagang hangganan ng China at bumubuo ng mahabang daang tanggulang panghangganan sa lalawigan ng Heilongjiang. Ang mga elemento ng disenyo ay hinango mula sa geomorpolohiya, halamanan, at sa mismong kalsada. Ang isang semicircle ay kumakatawan sa anyong-lupa, ang isang dahon ay kumakatawan sa halamanan, at ang isang linya ay kumakatawan sa highway. Pinagsama ang mga elementong ito upang pag-isahin ang natural na kultura at modernong anyong graphic. Ipinapakita ng identity ang apat na panahon ng ruta at ang masiglang kulturang lokal.

The Recognition

About the A' Design Award na Bakal

Ang Gorgeous Frontier Highway Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Gorgeous Frontier Highway Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Gorgeous Frontier Highway Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release