Ginto Grapika · 2024
Dotline Pangunahing Tungkulin: Pagkakakilanlang Korporatibo
- A' Design Award na Ginto 2024 in Grapika
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Pangunahing Tungkulin: Pagkakakilanlang Korporatibo
Teksto ng Aklat: Nagsimula ang sistemang pagkakakilanlan na ito upang lumikha ng komprehensibong istrukturang pangnegosyo at pananaw ng kompanya — Social Heroes na nagbibigay-inspirasyon sa pananaw ng kompanya sa kanilang mga kliyente, kawani, at mga kandidato, at lahat ng kaugnay na tao sa industriya. Tinitingnan ng Dotline ang lahat ng kawaning tumutulong sa pang-araw-araw na buhay ng iba bilang mga bayani. Ang logo ay isang graphical na simbolo ng isang bayaning nagpapapagaspas ng kanyang balabal at sumusulong, na dinisenyo mula sa mga titik, D mula sa "dots" + L mula sa "line." Dahil nagbibigay ang Dotline ng 7 kategorya ng negosyo, ang mga logo ay may sistema ng kulay na binubuo ng 7 kulay na sumasalamin sa bawat kategorya ng negosyo at nakalimbag gamit ang orihinal na tipograpiya ng tatak.
About the A' Design Award na Ginto
Ang Dotline Pangunahing Tungkulin: Pagkakakilanlang Korporatibo ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Dotline Pangunahing Tungkulin: Pagkakakilanlang Korporatibo ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Dotline Pangunahing Tungkulin: Pagkakakilanlang Korporatibo ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
