Ang disenyo na Inmyes Pagkakakilanlan ng Brand ni Chungsheng Chen and Jinhe Wang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

Inmyes Pagkakakilanlan ng Brand

ni Chungsheng Chen and Jinhe Wang

Kliyente: Tainan University of Technology/Product Design Department

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Inmyes Pagkakakilanlan ng Brand

Ang Inmyes ay isang brand identity na nilikha para sa isang kumpanya ng lente ng salamin sa mata. Ang pangalan ay nagmula sa pariralang in my eyes at nagpapahayag ng ideya ng pagtingin sa mundo mula sa personal na pananaw. Ang maliit na unang letra ay nagpapahiwatig ng malapit at personal na koneksyon sa bawat mamimili. Ang letrang M ay hinubog upang magmukhang isang pakikipagkamay, isang tanda ng tiwala sa pagitan ng brand at ng mga customer nito. Inilalapat ang logo sa mga case ng salamin sa mata, business card, packaging, mga website, at social media. Ibinibigay ang mga kulay sa RGB, CMYK, at Pantone upang matiyak ang pare-parehong hitsura sa lahat ng media.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Inmyes Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Inmyes Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Inmyes Pagkakakilanlan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Mga Sukat at Packaging: Minimum height of the logo: 4 mm
Mga Tag: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Teknolohiya sa Produksyon: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Hamon sa Disenyo: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Pananaliksik: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspirasyon: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Tagal ng Proyekto: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Daloy ng Operasyon: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Mga Miyembro ng Koponan: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Mga Credit ng Larawan: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.