Ang disenyo na Luliang Highland Vegetables Pagkakakilanlan ng Brand ni Tian Rui Ling Dong ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

Luliang Highland Vegetables Pagkakakilanlan ng Brand

ni Tian Rui Ling Dong

Kliyente: Shandong Tianrui Smart Marketing Planning Co., Ltd

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Luliang Highland Vegetables Pagkakakilanlan ng Brand

Ang Luliang Highland Vegetables ay isang rehiyonal na pagkakakilanlan ng brand na nilikha para sa isang lugar sa China na kilala sa pagtatanim ng mga gulay sa matataas na lupain. Ang logo ay binuo base sa larawan ng isang gintong medalya, isang pamilyar na simbolo ng kalidad at kahusayan. Sa gitna ng biswal na disenyo ay nakatayo ang isang ibon na may kagat na gulay sa tuka, na inspirasyon mula sa isang lokal na kasabihan na tanging ang ibon lamang ang nakakaalam kung magaling ba ang mga gulay. Ang liwanag, mga ibon, at mga gulay ang bumubuo sa pangunahing mga elementong biswal. Itinatampok ng pagkakakilanlan ang malawak na lugar ng pagsasaka, ang ekolohikal na pamamaraan ng pagtatanim, at ang malinis at likas na kapaligiran ng rehiyon.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Luliang Highland Vegetables Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Luliang Highland Vegetables Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Luliang Highland Vegetables Pagkakakilanlan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Mga Sukat at Packaging: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Mga Tag: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Teknolohiya sa Produksyon: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Hamon sa Disenyo: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Pananaliksik: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspirasyon: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Tagal ng Proyekto: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Daloy ng Operasyon: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Mga Miyembro ng Koponan: Xun Gao，Yang Li
Mga Credit ng Larawan: Xun Gao，Yang Li