Joshua Grant Rayner tomonidan Cap Pac Tadbirlar uchun reklama mahsuloti

Joshua Grant Rayner tomonidan yaratilgan Cap Pac Tadbirlar uchun reklama mahsuloti — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2021

Cap Pac Tadbirlar uchun reklama mahsuloti

muallif: Joshua Grant Rayner

Mijoz: Cassette Concepts limitied

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Cap Pac Tadbirlar uchun reklama mahsuloti haqida

Cap Pac — ochiq havodagi tadbirlarda foydalanish uchun mo'ljallangan reklama mahsuloti. Cap Pac bitta karton varag'idan tayyorlangan bo'lib, bir nechta foydali buyumlarni o'zida jamlaydi. Ikkita quyoshdan himoya qiluvchi kozirek yirtib olinib, ko'zlarni soyalash uchun bosh atrofiga mahkamlanishi mumkin. Qolgan panel esa har bir tadbir uchun tanlangan xabarni ko'tarib yuruvchi belgi vazifasini bajaradi. Xuddi shu panel ikkita ichimlik uchun tashuvchi sifatida ham ishlaydi. Suvsiz siyoh va kam energiya sarflaydigan quritish bilan birga qayta ishlangan yoki sertifikatlangan karton ishlatiladi. Maqsad — reklama materiallari natijasida hosil bo'ladigan chiqindilarni kamaytirish.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Cap Pac Tadbirlar uchun reklama mahsuloti A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Cap Pac Tadbirlar uchun reklama mahsuloti ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Cap Pac Tadbirlar uchun reklama mahsuloti ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
O'lchamlar va qadoqlash: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Teglar: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Ishlab chiqarish texnologiyasi: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Dizayn muammosi: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Tadqiqot: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Ilhom: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Loyiha muddati: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Ish jarayoni: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patentlar: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Jamoa a'zolari: Joshua Grant Rayner